Wear it well
Fit, wash, repeat.
A practical guide to choosing your size and keeping every print, weave, and silhouette at its best.
Finding your fit
Measure the garment, not yourself.
01
Choose a familiar garment
Pick a T-shirt, hoodie, or bottom that fits the way you like.
02
Measure it flat
Measure chest, length, shoulder, sleeve, or waist without stretching the fabric.
03
Compare product measurements
Use the guide on the product page—not only the size label—to select the closest fit.
Every product carries its own measurements.
Fits vary by silhouette and fabric. Open “Sizing Guide” on the product page for the measurements tied to that exact garment.
Shop with measurements →Care routine
Keep the language vivid.
01
Wash cold
Use a gentle cycle and mild detergent with similar colors.
02
Inside out
Protect surface artwork and reduce abrasion in the wash.
03
Dry in shade
Air dry when possible; avoid prolonged direct sunlight and high heat.
04
Iron around artwork
Use low heat from the reverse side and never iron directly over a print.